Tag Archives: student castle

He who shouts loudest

Being the middle one of five children, I learned, very quickly, that I had to be loud, very loud, just to get myself noticed. Well, maybe I didn’t actually have to be be loud. But it was the only way it occurred to my simple self to get listened to when pitched against my two elder, […]

Saving your reputation

I’ve written before about the necessity of good promotion and marketing to make a restaurant successful. When most people think of marketing they think of advertising but that’s only an element of a wider marketing plan and, for many independent small businesses such as a single restaurant, advertising can be beyond their budget; at least […]

Are you getting my message?

There are many reasons as to why restaurants are such risky businesses and so many fail but one of the biggest is that they’re not very good at telling people that they’re there. As part of my ‘apprenticeship’ where I spent a number of months working voluntarily in a number of different establishments, I was […]